Last Updated on July 4, 2023
Nepal’s leading online shopping platform Sastodeal has struck a partnership with India’s leading fashion, beauty, and lifestyle brand Myntra. The company believes this “milestone” deal with bring Nepali consumers access to the best contemporary fashion enthusiasts in Nepal.
With this deal, Sastodeal will take the role of promoting and selling iconic “House of Brands” from Myntra offering. This includes popular clothing from brands and labels such as HRX, Roadster, Anouk, Dressberry, Here & Now, Mast & Harbor, and many others. Bringing these iconic brands to Nepali customers, Sastodeal seeks to revolutionize Nepal’s fashion landscape. Myntra is also a part of the Flipkart group.
Prior to this, Sastodeal and Flipkart have already entered a partnership which allows Nepalese to order products launched in India online.
Amun Thapa, the Chief Executive Officer (CEO) of Sastodeal expressed his delight at the Myntra collaboration. He said, “The strengthening of the partnership will unfold in three dynamic phases, encompassing multiple verticals. In the initial phase, Sastodeal customers will gain access to a vast fashion catalog on the marketplace platform, featuring thousands of trendy and diverse styles. This exciting development ensures that fashion enthusiasts across Nepal will have an unparalleled selection of products at their disposal, setting new standards of convenience and choice.
He continued, “In the subsequent phases, Sastodeal and Myntra will venture into multiple outright purchase arrangements, further enriching Nepalese consumers’ shopping experience. Additionally, plans are underway to establish brand showrooms by Sastodeal, paving the way for immersive retail experiences that marry the best of online and offline shopping realms. This forward-thinking approach demonstrates the commitment to delivering cutting-edge solutions and exceptional value to customers.”
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Sastodeal and Myntra deal will “redefine the boundaries of Indian fashion and empower Sastodeal’s customers with unparalleled choice and quality”
Likewise, Niraj Jha, Senior Director of House of Brands of Myntra shared similar joy. He stated, “We are thrilled about this partnership with Sastodeal, one of Nepal’s leading e-commerce platforms. We are confident that this will give a boost to our popularity among the people of Nepal, given the reach of our partner. By extending the offerings from House of Brands, we aim to redefine the boundaries of Indian fashion and empower Sastodeal’s customers with unparalleled choice and quality.
“Sastodeal customers can expect unmatched access to world-class fashion, unrivaled convenience, and a seamless shopping journey. Simultaneously, some of Myntra’s renowned brands will gain an unprecedented foothold in the Nepalese market, reaching a wider audience and strengthening their global presence,” he added.
Sastodeal is Nepal’s leading eCommerce platform with a huge base of 10 million unique users. Since its inception in 2011, the platform has seen its meteoric rise as a prominent eCommerce for fashion.
The company has the backing of marquee investors which reflects the company’s robust financial backing and industry support. Some of the names on the list are Dolma Impact Fund I, Ramesh Corp, ICTC Group, IME Group, and NIBL Ace Capital. Also read: NIBL Ace Capital Ltd to invest in Sastodeal, IPO coming
Similarly, Myntra is one of India’s leading platforms for fashion brands and remains an integral part of the Flipkart Group. The company combines technology and fashion to offer the best fashion and lifestyle experience for customers in India.
Myntra has an exhaustive range of over 6000+ leading fashion and lifestyle brands. The list includes H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossi, etc.
